maniaTVblog

maniaTV: Dave Navarro

This week's show includes Celebrity Rehab's Shelly Sprague and Astrophysicist Beth Biller.

Dave and Todd sit down with Shelly to get a behind the scenes look into Celebrity Rehab's best kept secrets. The intimate conversation covers everything from what celebrities from the show are like during treatment and harsh behind the scenes drama of reality television. Shelly Sprague has led the kind of life that renders even a hit TV show merely a footnote. Although best-known as Celebrity Rehab's no-nonsense resident technician (and confiscator of cel phones and adult sundries), Shelly is herself a recovering alcoholic and addict whose life in sobriety is defined by her dedication to helping others avoid or escape the same plight. On and offscreen, she wins the respect of her patients by her sincerity and candor. Shelly has been there and done that: from mental health patient to mental health worker, plus everything in between; including exotic dancer, hairdresser, singer, teacher's aide, wife and mother.

maniaTV: Long Live TV

“Long live traditional television, thanks to Internet television – The global traditional television sector, despite the occasional shock, should remain in good health throughout the year, and there is a good chance that Internet television will have contributed to traditional television’s fortunes.” Deloitte Analyses top trends for technology, media and telecom industries for 2008

As consumption patterns change, networks and advertisers increasingly realize the power of internet TV to support their branding goals. The benefits Deloitte describes for the TV industry are not limited to that industry, as brands can now use cutting edge integration to ensure the content they sponsor has a shelf-life with global reach. Brand integration is a billboard that never gets ripped down on a road people will travel for years to come. 

Refering url http://www.businesswireindia.com/PressRelease.asp?b2mid=15593

TV Implodes...

As television implodes, marketing chiefs are turning to the Net to create branding initiatives."
- Wired Magazine - April, 2008

maniaTV's ad model is based on branded entertainment distributed on the Internet.

Dear David Sarno, Nice to meet you. We are maniaTV.

From a good article todayy in the LA Times...

"The problem with open frontiers is that the people seeking to colonize them, to borrow a quote from Ms. South Carolina, simply "don't have maps." Which is why, almost two years after lonelygirl15, no Web series has established a viable, let alone profitable homestead."

http://www.latimes.com/entertainment/news/virtual/webscout/la-et-webscout2apr02,0,1920482.story

Dave Navarro's Spread, Arcade, AllAccess(DailyIndie), ComedyOnDemand(TCS), Ten80 are all maniaTV.com shows that have been profitable over multiple seasons for a year or more.

All Surveys Say!!!

maniaTV is leading what pundits from all over as saying is the next big shift in advertising & entertainment.

“For shows that are considered ‘Emotionally Engaging’ by their viewers…those viewers are 43% more likely to recognize products placed by advertisers either in ads aired during the shows or in product integration within the show” -- Nielsen's Consumer Insight (via Brandweek)

“Sixty-six percent of respondents (in a brand study) indicated that their companies participated in branded-entertainment projects. Respondents are using branded entertainment because they find the strategy to be effective, and not just trendy” -- Ad Age Reports

"You don't want to be the last one in," said Peter Gardiner, partner and chief media officer at Deutsch in New York. -- More Products Get Roles in Shows – New York Times, Stuart Elliot

“Internet video watchers are 47 percent more engaged by the advertising they watched than were traditional TV viewers according to Media Post.” -- Study: “Ads in online shows works better than ads in TV,” Nate Anderson

I like Micki Krimmel

I wonder if she is listening...?  if so she should ping me.

http://www.mickipedia.com/?page_id=2

We told you so...

Interesting data came out this week about online video consumption. When maniaTV launched in 2004 critics said computers aren't for watching shows and that television is a lean-back, passive medium to be consumed on the couch. This data is yet another reminder that the times are changing and the monitor is indeed a more powerful screen for entertainment because viewing can be an active experience. This bodes well for brands looking to engage consumers who are much more likely to respond to a call to action when it is just a click away. Take that, nay-sayers.

Excerpt
"Video content online may be growing in popularity, but the vast majority isn't getting anywhere near a TV screen. New survey results from Macrovision (commissioned by Harris Interactive) say that only a small number of adults who download video content from the Internet play it on a TV or DVD player. The company surveyed 2,254 adults and found that 43 percent download some form of digital media from the Internet. Over a quarter said that they download TV shows regularly, and 15 percent said that they download full-length movies. Still, more than half of those surveyed said that they go no further than their monitors to watch that video content.
full article http://tiny.cc/ILRiP"

Beautiful Quote from Doug Scott @ Ogilvy

"Brands should own entertainment rather than rent it," declared Doug Scott, senior partner-executive director of Ogilvy Entertainment"
http://adage.com/digital/article?article_id=125792

Reinventing TV

The creative process in the TV2.0 world is a never ending, mind-bogglingly torturous process that ends in sweet bliss when we make a breakthrough.  Everything from production, packaging, sales distribution, marketing, presentation and the economics of the Television world is on the table being dissected everyday at maniaTV. 

I love this shit.

When It Comes to Time Spent Online, Content Trumps Community

By Abbey Klaassen

NEW YORK (AdAge.com) -- Despite all the buzz around user-generated content, social networking and visitors to (and valuation of) Facebook, YouTube and MySpace, consumers actually spend a relatively small share (only 7.5%) of their time online with community sites, according to the Online Publishers Association's Internet Activity Index.

http://adage.com/digital/article?article_id=125623