Way to Go NBC. ABC has been doing this with Lost for a little while as well.
o NBC to Debut Webisodes for Top TV Series
New York - NBC has announced plans to launch original webisodes in July for some of its most popular TV shows, including "Heroes," "The Office," "30 Rock" and "Chuck.
As television implodes, marketing chiefs are turning to the Net to create branding initiatives."
- Wired Magazine - April, 2008
maniaTV's ad model is based on branded entertainment distributed on the Internet.
(AdAge.com) -- The average cost for a prime-time spot on network TV in the first quarter dropped by 12%, to $125,634, according to an analysis performed by independent New York media shop TargetCast, pointing to some of the devastating effects the writers strike has had on the medium.
I am doing the CEO profile on the webvideoreport for TV Week next week. Daisy Whitney is doing the interview. Smart writer so I am looking forward to it.
"Brands should own entertainment rather than rent it," declared Doug Scott, senior partner-executive director of Ogilvy Entertainment"
http://adage.com/digital/article?article_id=125792
*Juniper Research has released a report saying that increased 3G penetration and made-for-mobile content will create $47.5
billion in revenue by 2010.
damn. glad we got our made for mobile platform up last month.
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