maniaTVblog: Survey Says!

April 02, 2008

Survey Says!

“Online is getting to the point where it may be more important than the 30-second TV spot.” - Joel Ewanick VP-Marketing Hyundai Motor America

“The country’s third-largest advertiser (General Motors) is getting ready to shift fully half of its $3 billion budget into digital and one-to-one marketing within the next 3 years.” - Advertising Age - March 17, 2008

As television implodes, marketing chiefs are turning to the Net to create branding initiatives.” - Wired Magazine - April, 2008

Posted at 09:37 AM in Survey Says! | Permalink | Comments (0) | TrackBack (0)

6 Things

6 Things About User Gen Video
1. User generated video is a public service not a business model.
2. Dumpster diving for the "best" garbage is still dumpster diving for garbage.
3. Advertisers do care about content they are associated with.
4. People do prefer good over bad.
5. There are, 1,312,901 loser gen videos of guys getting hit in the nuts. That should be enough.
6. Content is King is still true.