maniaTV: Long Live TV

“Long live traditional television, thanks to Internet television – The global traditional television sector, despite the occasional shock, should remain in good health throughout the year, and there is a good chance that Internet television will have contributed to traditional television’s fortunes.” Deloitte Analyses top trends for technology, media and telecom industries for 2008

As consumption patterns change, networks and advertisers increasingly realize the power of internet TV to support their branding goals. The benefits Deloitte describes for the TV industry are not limited to that industry, as brands can now use cutting edge integration to ensure the content they sponsor has a shelf-life with global reach. Brand integration is a billboard that never gets ripped down on a road people will travel for years to come. 

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