maniaTVblog

MEGADETH mainman Dave Mustaine on maniaTV

MEGADETH mainman Dave Mustaine will guest on guitarist Dave Navarro's (THE PANIC CHANNEL, ex-JANE'S ADDICTION) online TV show on ManiaTV.com called "Spread TV" on April 10. According to a posting on MEGADETH's web site, these two guitarist legends will appear on stage "together for the very first time. The show will have Dave [Mustaine] on for a full hour; one-half interview and one-half [Mustaine] giving Navarro a guitar lesson. An interesting tidbit is that Dave's guitars had not yet made it back from tour in Europe, so at the last minute, Chad Bardon from ManiaTV.com was able to get Gary Harrison, a Dean [Guitars] distributor from Long Beach, to drive up a guitar for Dave to use to give Navarro a lesson!"

All Surveys Say!!!

maniaTV is leading what pundits from all over as saying is the next big shift in advertising & entertainment.

“For shows that are considered ‘Emotionally Engaging’ by their viewers…those viewers are 43% more likely to recognize products placed by advertisers either in ads aired during the shows or in product integration within the show” -- Nielsen's Consumer Insight (via Brandweek)

“Sixty-six percent of respondents (in a brand study) indicated that their companies participated in branded-entertainment projects. Respondents are using branded entertainment because they find the strategy to be effective, and not just trendy” -- Ad Age Reports

"You don't want to be the last one in," said Peter Gardiner, partner and chief media officer at Deutsch in New York. -- More Products Get Roles in Shows – New York Times, Stuart Elliot

“Internet video watchers are 47 percent more engaged by the advertising they watched than were traditional TV viewers according to Media Post.” -- Study: “Ads in online shows works better than ads in TV,” Nate Anderson

We like this chart for 3 reasons

1.  maniaTV is #7 on the web for video.

2.  maniaTV is the fastest growing site in the Top 10.

3.  maniaTV is partnering with nearly everyone above us on the list.

I can hear it now... shhh...  BOOM!

CEO Profile for TV Week

I am doing the CEO profile on the webvideoreport for TV Week next week.  Daisy Whitney is doing the interview.  Smart writer so I am looking forward to it.

I like Micki Krimmel

I wonder if she is listening...?  if so she should ping me.

http://www.mickipedia.com/?page_id=2

OnHollywood 100 x4?

maniaTV has been nominated for the OnHollywood 100 for the 4 consecutive year.  We were one of the 100 the previous 3 years.  We hope to make if 4 in a row and make it to the top 25% this time. 

Tell your friends and your lovers.

It is true for maniaTV

It's clear that the real growth in the Web 2.0 sector is happening outside of the Bay Area." said Jessica Canning, the director of global research for Dow Jones VentureSource. While venture capitalists pumped a record $1.34 billion into 178 Web 2.0 deals in the U.S. last year -- up nearly 88% from 2006 -- social network Facebook accounted for 22% of that funding. Deal flow also slowed, increasing just 25% after doubling each year from 2002-2006, and nearly all of this growth happened outside the Bay Area, the longtime home of Web-related innovation and investment.

We told you so...

Interesting data came out this week about online video consumption. When maniaTV launched in 2004 critics said computers aren't for watching shows and that television is a lean-back, passive medium to be consumed on the couch. This data is yet another reminder that the times are changing and the monitor is indeed a more powerful screen for entertainment because viewing can be an active experience. This bodes well for brands looking to engage consumers who are much more likely to respond to a call to action when it is just a click away. Take that, nay-sayers.

Excerpt
"Video content online may be growing in popularity, but the vast majority isn't getting anywhere near a TV screen. New survey results from Macrovision (commissioned by Harris Interactive) say that only a small number of adults who download video content from the Internet play it on a TV or DVD player. The company surveyed 2,254 adults and found that 43 percent download some form of digital media from the Internet. Over a quarter said that they download TV shows regularly, and 15 percent said that they download full-length movies. Still, more than half of those surveyed said that they go no further than their monitors to watch that video content.
full article http://tiny.cc/ILRiP"

Beautiful Quote from Doug Scott @ Ogilvy

"Brands should own entertainment rather than rent it," declared Doug Scott, senior partner-executive director of Ogilvy Entertainment"
http://adage.com/digital/article?article_id=125792

Reinventing TV

The creative process in the TV2.0 world is a never ending, mind-bogglingly torturous process that ends in sweet bliss when we make a breakthrough.  Everything from production, packaging, sales distribution, marketing, presentation and the economics of the Television world is on the table being dissected everyday at maniaTV. 

I love this shit.