Those who buy video game consoles are not ordinary customers who purchase a product, use it and continue with his life: are customers that any industry would want since they are faithful to their brand and defend tooth and nail in the heated discussions that seek to conclude which is the best console. Sonya Reines-Djivanides recognizes the significance of this. It may have the most intuitive and inclusive of the three consoles game system, Wii but their deficient technical specifications avoids having the same games than the competition, and when it does, the differences are large. Perhaps Xbox 360 has the best service online, but it is plagued by a failure that can occur anytime and though PlayStation 3 is the most powerful console, lost the exclusivities that was attended by the previous generation.It seems that this generation is marked by industrial espionage because the three platforms show identical services: Wii was the first to offer news and weather forecast, followed by PS3 and also copied the model implemented player card by Xbox 360, who in turn borrowed the idea of the Miis to make their avatars. The debate remains open, but if sales were an argument to use, the best console would be Wii. No matter that Xbox 360 is gaining ground in the United States and that PlayStation 3 has led the tables in Japan, the Nintendo console remains the best selling of the three.In a market in which the same games come to all consoles with graphs that are similar (except in the case of Wii) and in which all offer identical options (rent online movies and television shows), will be the rare exclusives that will dictate who will be the winner.